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Launch of the Seeds for the Future program
case
Client
Huawei Kazakhstan
Overview
Huawei's global, "Seeds for the Future" training initiative is designed to share insights, expand knowledge of ICT, inspire local talent, and foster interest and participation in the digital community. We were entrusted with informing the target audience, bringing public attention to the program, and enhancing Huawei Kazakhstan’s presence in the media.
Actions taken
Our team orchestrated the official launch, closure, and award ceremony at the "Smart Point” contemporary coworking space. The event featured key figures including Vice Minister of Science and Higher Education of Kazakhstan, Kamil Akatov, Chief of Staff of Huawei Technologies Kazakhstan CEO Farida Toleubayeva, and Head of the AIFC Affiliated Center for the Fourth Industrial Revolution, Pavel Koktyshev.
The program spanned one week.
We crafted a comprehensive information campaign spanning both media outlets and universities. Announcements and publications were prepared, providing detailed insights into the Seeds for the Future program and upcoming events.
50 distinguished guests attended offline.
The Instagram broadcast gained over 90 views.
Media coverage included 10 publications and 2 television interviews, contributing to the program's impact and visibility.
Results
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