Pampers Premium Care "Family 2.0"
The "Family 2.0" project is devoted to the young families of the modern era. The project's hallmark goal is encouraging the full engagement of fathers in children’s lives and promoting fathers’ active participation in children’s care and upbringing.
The project underwent various stages, including cooperation with Buro 24/7, the development of a landing page (http://familypampers.kz), showcasing products through videos with bloggers, and a pivotal campaign tool—the Pampers Premium Care relaunch event. Five young families participated in the special "Family 2.0" project together with Buro 24/7. The relaunch event played a pivotal role as a campaign tool. Our responsibilities included compiling a guest list, sending invitations, communicating with the media communication, and selecting locations and decorations.
Instagram reach @buro247 – 10,000 interactions
Facebook reach – 8,203 interactions
YouTube coverage – 157,324 views
Number of guests: 80, including prominent figures, celebrities, and bloggers.
Media Coverage:
4 stories on Kazakh TV channels
2 publications in online platforms
Publications on Instagram
Total coverage for the project: 10,000,000.
The objective was to conceptualize a campaign to promote the "Family 2.0" project in Kazakhstan
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