The HeForShe Central Asia Campaign
As part of the HeForShe Central Asia Campaign, Russian Radio - Kazakhstan ran three live broadcasts, collectively capturing the attention of over 117,000 listeners. Simultaneously, two short films, namely, "Don't Forget the Way Home" and "Dress," were featured on the CPC TV channel, accumulating a total of 2.7 million views.
Impactful messages were displayed on CITIX smart boards in Almaty and Astana to amplify the launch in Central Asia, gaining an impressive viewership of over 6.3 million within a short timeframe.
An innovative educational podcast was conceived in a concerted effort to foster perspectives of healthy masculinity among young people. This comprehensive course was comprised of 8 episodes in both video and audio formats. It featured a dynamic dialogue among three presenters from different generations.
Launched in November 2022, the HeForShe Central Asia campaign now covers about 20 million people.
Complex activities included planning, testing, and the creation of research tools. 30 in-depth interviews were held with activists, media representatives and entrepreneurs. Based on the data that was collected, we developed a communications strategy with scenarios for branding advertisements and the overall brand identity
A comprehensive campaign under the UN Global Solidarity Movement For Gender Equality’s HeForShe Movement for Gender Equality. This UN project had brought together millions of people from around the world for 9 years.
The project enlists men and boys as advocates for women and girls and make the world a safter place for everyone.
A series of four short films were created with the theme: “Our Family – Our Traditions. We Create Them Ourselves.” The films have garnered around 4 million views to date.
5 other accounts were opened:
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