The 80th anniversary of M&M's candies

case

Client

Mars Kazakhstan

Overview

We had been collaborating with Mars for many years. In 2023, the company had commemorated the 80^th anniversary of one of it’s most well-known products, M&M chocolate candies. An eye-catching and memorable campaign was developed to highlight the rich history of the brand.

Actions taken

A press release was distributed to our PR media list and social networks, accompanied by a historical grid graphic to highlight the biggest moments in M&M history.

50 stories were placed on bloggers' social accounts, generating 6,597,375 views and garnering positive feedback. A special project on Baribar.kz reached 3,383,787 impressions.

Results

PR package

The product is very recognizable and popular. The PR package included eye-catching, large yellow boxes tied with red ribbons that appeared to be filled to the top with M&M's. These were distributed to the most popular bloggers and influencers throughout Kazakhstan.

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